About AIxD
Art Interaction Design is a process that utilizes an artistic perspective to create new values for the business innovation. For the necessity of innovation, many companies are introducing a design process in their business development process.The design process works well for incremental innovation. However, some companies that want to create new values are struggling to develop innovative businesses with the design process. The reason is that the design process is designed for problem-solving. The seed of innovation sometimes comes from a creative question. Art Interaction Design was designed as a triple diamond process enhancing the existing design process by introducing the art of raising a question.
Process
Design Process such as ‘Design Thinking’ is a process learned from designer’s creative process and is often used for developing new businesses in a business context.It has a process called ‘Double Diamond’ finding problem in the first diamond and solving the problem in the second diamond. The process is very powerful, but sometimes we are struggling to find out an innovative idea with this approach with this perspective.So I introduced an additional diamond which explores creative questions learned from an artistic perspective as a first diamond.I developed some tools and evaluated them in some workshops. As a result, I got an example of tools for the art interaction design.
Tool
There are some tools developed for the AIxD process. Currently, these tools are an alpha test version. For more detail, Please contact me.
